What does nakksi mean in Korean?

낚시 Nakksi

Also written: 낚였다 · 클릭베이트

Meaning

Clickbait; a bait-and-switch title.

When
Appeared around 2004, peaked around 2011
Heard in
online communities, humor, media
Feels
humor, negative
Politeness
Casual. Fine with friends and online; skip it in formal writing or with people you should be polite to.

How Koreans use Nakksi

  • 제목 보고 들어왔다가 낚시 당했다.

    Clicked because of the title and got nakksi'd.

  • 낚시 글 쓰지 마.

    Don't write nakksi posts.