What does chugumi mean in Korean?
추구미 Chugumi
Also written: 추구하는 이미지
Meaning
The look you’re going for — your target aesthetic.
- When
- Appeared around 2023, peaked around 2025
- Heard in
- fashion, social media, beauty
- Feels
- positivity, taste
- Politeness
- Casual. Fine with friends and online; skip it in formal writing or with people you should be polite to.
How Koreans use Chugumi
이번 달 추구미는 미니멀.
This month's chugumi is minimal.
추구미 저장.
Saving it as my chugumi.
Similar slang in other languages
- US English
- main character energy, era
- Japanese
- 意識高い系